Both of these Cola brands have become very successful and popular over the years, both growing in profits and both excelling in a common position. But, going forward, I think one of these companies has the advantage on the other.
Some say Coke is better, and some say Pepsi is better. Some say either or. Coca-Cola and Pepsi, the very popular brand war, have been competing for almost a century. These “cola wars” began in the 1980’s when Pepsi first came in the picture. Coca-Cola was already selling a million gallons per year by the time Pepsi came to be 1893. With their creative and entertaining commercials and advertisements, this “Cola War” has captured the world’s attention making it of the world’s biggest and most famous business rivalries. These advertisements are quite entertaining I must say. These two companies have involved the digital world as social media gets bigger and bigger, but Coke seems to be progressing better so far.
It’s a close fight. But Coke beats Pepsi in taste. Pepsi comes pretty close as both their tastes are almost alike. When consumers get a hold of a cup or can of Pepsi, they are expecting the sugary, citrus flavor rush and when other consumers grab a cup of Coca Cola they expect the vanilla and cola taste of the soft drink. But, taking that first sip of a cold can of Coke is so crisp and refreshing. There really isn’t anything like it. Pepsi is a bit sweeter as it almost tastes flat. Coke has the right balance of sugar and cola flavor. So there really is no comparison when it comes to the two. The ingredients of these products also can be separated as Pepsi has a little more sugar, caffeine, and more calories while Coca Cola has a little more sodium. This makes Pepsi less-healthier. (Not exactly saying Coca Cola is healthy for you.) Either way the two are un-healthy for you. Yet, Coke is still tasty. It’s alright to have a nice cold cup of Coke once in a while.
Not only is taste better, but so is the way they market their products with entertaining commercials and advertisements. Coca Colas brand displays happiness; it is diverse, fresh, classic, and refreshing. Pepsi would appeal more to the younger crowd with its great number of celebrity supporters. I would describe Pepsi as more of a fun and fresh brand. Being their advertisements are pretty entertaining. Displaying a good list of famous celebrities such as Michael Jackson, Britney Spears, and most recently added endorser the singer Beyoncé. These types of advertisements draw mostly the younger crowd, as for Coca Cola, they target more towards family and more diverse crowd. They’re brand is timeless.
On the other hand, Pepsi Cola does not only have their attention on soft drinks and beverages. Though Pepsi’s drink products may not be as solid, its snack food business is bringing in a huge amount of income with mainly its food and chip products which consist of Cheetos, Doritos, Fritos, Lays, and Tostitos (to name a few). Being a big Cheetos fan, Pepsi takes my vote in the food snacking industry.
Today, the Coca Cola brand is worth about $79 billion in comparison to Pepsi Cola, which is only worth $17 million. Whoa. With that being said, I think Coke is the big winner here though Pepsi is equally as successful. This ongoing competition has captured the world and has everyone talking. Which one is better? Everyone will always have their opinions on which of the two are better. Will the “Cola War” ever stop? Probably not.