Are ads doing their job? REALLY?? Is this constant reinforcement of product advertisement really influencing the consumer’s decision to choose that specific product instead of another? The public has been bombarded with advertisements over a century ago; you’d think by now we, the consumers, would have figured out the niche behind advertisements. Is it really accurate to say that after watching a Bud Light commercial we are apt to go out and purchase a Bud Light over any other beer? I believe the answer to this question is no! The Bud Light commercial may attract you to the idea of drinking beer, but that is the extent of it. The actually decision made by the consumer is based on his or her preference of taste and price.
With the development of technology consumers have become smarter with what they buy and at what price no matter how many ads have been sent their way to influence them. This has created problems for marketers in the recent years, and could explain the reason for the recent changes in advertisements. Advertisements have in result become more emotional and plot driven in efforts to entertain while at the same time attempting to create a connection to the consumer. With the consumer now in control more than ever, it will be up to new and innovative ideas from marketers to catch the ever so quickly disappearing eye of the consumer.