Is Social Media making us Anti-Social?

I’m sure you, like me, has noticed how addicted we are to our phones more and more. But is that bringing us closer together or is it actually separating us more from reality? Well, there are some serious reasons that make me think the second option is a more accurate description of what is going on in today’s society. 

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Now, before we start, don’t take me wrong, I’m a advocate of Social Media and I love what it has done to individuals, business and society. However, people are letting Social-Media define their idea of socialization. Social Media just like everything else in life is good with moderation. Now, let me get more into why I think this is happening: 

Us, people, are basing all our communication on Social Media. Remember when we would schedule a meeting with someone to discuss ideas, or have friendly debates sitting in a restaurant? This has turned into text-messages, tweets, and emails. No one seem to be bother about the lack of human contact and it has just become common to interact with people whom we never have or will have human contact with. We love the convenience Social Media brings to us in our quest to advance our human communication. We can now find out what our friends did on the weekend without having to ask them, or you can find our exactly where your kids are, and you can watch your friend’s wedding without actually having to attend. We even online date through apps, text messages, face time, instead of the real-life experience. Our businesses are becoming less and less about human connection and communication and more about low costs and high effectiveness.  

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Don’t take me wrong, those gadgets are great and they have helped me a lot in the past. I’ve moved around quite often in the past few years and I started to use more those social media applications in order to maintain contact and still feel connected somehow. But that enable me to realize that people sometimes tend to substitute the real interaction with Social-Media instead. It became normal for people to be right next to each other and both on their phones. And I believe we need to slow down or Social-Media skills sometimes and invest in In-Person socializing instead. A study published by CNBC showed that about 87% of Millennials admitted on missing out on a conversation due to being distracted by their phones and 54% said they experience fear of missing out if they don’t check their social media networks.  

I believe if used wisely, Social Media is a beautiful thing and it will probably be around for several more years in a lot of forms, but our generation must become more aware of the addiction being social through Social Media has become. Sometimes it is OK to put our phones down and have a conversation with someone, it is OK to greet someone in the elevator and start a small-talk about the weather and use Social-Media as a tool for a better communication and better socialization instead of basing our whole lives on it. Because, I don’t always want to know what Suzy is doing or see Suzy’s vacation pictures…because quite frankly, I don’t even know Suzy.

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Sources:

https://www.cnbc.com/2015/10/15/social-media-making-millennials-less-social-study.html

 

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How a Risk Management program can help your Business

With every social media posting, on any platform, a company is opening themselves up to risk and must be prepared with controls to mitigate or handle these situations. This can lead to public backlash and a loss of revenue as a result. Some examples of Key Risk Measures (KRMs) from a marketing perspective could be how many individuals have access to this account, what are the policies and procedures for a post going up, are employees assigned strictly to monitor these accounts or is it an added responsibility of a marketing manager? Examples of poor social media risk management programs include the backlash Razor faced after making an inappropriate joke about Apple on Twitter, Chrysler tweeting about how poorly the people of Detroit drive, and T-Mobile Austria tweeting that they store user passwords in clear text (a huge security flaw). This idea of managing risk applies to all aspects of a business, not just its social media presence. The below paragraphs will explain the basics of inherit risk, mitigating controls, and  residual risk ratings from a broad point of view, but keep in mind of how these topics would work in a social media space.

Your average small business owner most likely does not have a detailed risk management program or system in place. Sure, they probably have a rough idea of potential threats and some solutions, but such an inefficient system is costing money. A good example is a small store owner trying to figure out the business world, or maybe this person has studied business before but has little practical experience. In either case, it can be very easy to only focus on what is currently happening, and not what could happen. Don’t get me wrong, the current state of a business is critical, but if a business does not plan accordingly for when things go wrong, then the damage will be maximized when it happens. That is the difficult part of operating a successful business, because things will go wrong, regardless of the failsafes in place or the precautions taken. This is why even small business owners should take it upon themselves to set up some type of database to record and manage their risk. A simple Residual Risk rating can be calculated by crossing the Quantity of Inherent Risk against the Quality of Mitigating Controls. Inherent risk is the likelihood of an event taking place and the potential damaged caused, normally through error or system failure. Mitigating controls are the controls in place for when things go wrong, or the steps needs to correct the error, along with how long to fix the mistake. The Residual Risk rating is the average of the Inherent Risk and the Mitigating controls. Even with a simple 5 point system to calculate these values can perform wonders for when things go wrong, which they will.

This idea of a Risk program is even more necessary at larger businesses. When we are talking about a few hundred, or even thousands of employees, simply having a basic idea of risk and compliance like the small store owner above is virtually nothing. The risk of security, data failure, mainframe shutdown, information leak, following government regulations, and much more, must be monitored with appropriate controls in place. The nature of each threat needs to be individually assessed to plan accordingly with every failure and situation. Monitoring these risks and controls is just as important as the actually assessment. Managing risk is a constant job, the due diligence of such a task must be performed accordingly and often to address the changing threat level of risk, and the effectiveness of controls as well.

During my time at Fidelity Investments, I worked as on Operational Risk Intern. This is only one aspect of risk assessments, but basically it was analyzing risks and controls for compliance within Fidelity, or seeing if other business units were following appropriate governments regulations and guidelines. Fidelity has an created entire departments to deal with aspects of risk, which is necessary with a organization dealing with mutual funds and stock trading. Every threat and control is linked to multiple risk assessments based on the nature and effect of the given threat, which also have a variety of monitoring frequencies associated with them. Different assessments can be viewed anywhere from quarterly to every three years, or at least that is the biggest disparity I saw during my time at work. No matter what the size, or the business operations of the given organization, this is essential part to be able to react quickly and effectively to a potential damaged reputation or a loss of assets in some form. This system should be tailored made to a given company, and while the risk management programs can vary greatly from each business, the all accomplish the same goal of protecting the organization from risk and keeping profits where they should be.

 

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. . . NET NEUTRALITY is NET EQUALITY

You are probably reading this blog on your phone or tablet, but what if someone took that ability, or right away from you? Or decided what you could or should be able to access on line? Things will be changing very soon and if things continue in their current direction it won’t be for the better.

freedom1Whenever the phrase Big Brother is used, many immediately think about the dystopian novel 1984. Yet, others think about the inner workings of society and the evictions and alliances of reality TV. When it comes to internet access, both are accurate descriptions of the possibilities coming to fruition; as back room alliances are created daily and decisions are being made as to what should be allowed on the internet and how it “should” be distributed and this will alter the direction of the internet for decades to come. Sadly, this is not a TV show, this is reality and everyone’s ability to access the internet without restriction is at stake. At this very moment, due to the FCC withdraw of Title 2 protection, large corporations are now vying for control of the internet. Instead of what was designed to be a free flow of information, it may soon become Pay to Play, or even worse: dictated censorship. This is not as simple an issue as many claim, as the extensive effects of these changes are conveniently hidden within the ambiguity of their initial purpose, therefore impact will not be felt until it is far too late to reverse. And what makes this situation even more unnerving is how net-neutrality positions have instigated a clash of Titans, as major corporations and even conglomerates battle against one another to obtain, or retain position, while the only true eventual loser will be the public: especially the less affluent. Surprisingly, our government can prevent this all from happening. Yet, if legislation is enacted without objectivity, it may inevitably create an even more dangerous scenario, inducing serious future censorship complications and drawing us that much closer to a dystopian culture.

The net-neutrality issue is about power and position: content is value and those who control access, control the power. For many, it is hard to know who is right since everyone is arguing for their own interests and no one is speaking for the consumer. Facebook and Google want net-neutrality to continue since conglomerates, such as Comcast and Verizon will eventually redirect customers toward their own products and partnerships (via monopolies) by using marketing techniques and financial incentives.

How would you like someone telling you Instagram blurred-background-cellphone-communication-1092671is no longer part of your WIFI package and if they even allowed that application you will need to upgrade to another bundle? The cable conglomerates claim it will not happen, but think about many recent cable channels were removed because they refused to succumb to cable company demands. In Boston, we lost a channel which began when there were only eight channels available, so anything is possible when greed is privatized and monetized. Google recently spent millions trying to avoid this expected internet dictatorship by installing fiber in many major cities, claiming it was for speed: they just had great insight. Eventually, they changed direction and most assume it was because Google realized it is only a matter of time before the internet became wireless and greater speeds are currently unneeded. Still, the enormous financial expenditure of Google clearly shows how much they believed the change from neutrality will negatively affect information flow, choice, control and their bottom line, of course. And as for who will dictate internet content from those new powerful wireless hot spots? Obviously, the same companies who typically oppose net-neutrality. But can we honestly trust companies who have used deceptive invoicing practices for decades, like the cable and phone companies; as they will easily be able to hide how they limit data, or dictate data direction? Yet again, can we instead side with companies who just sold, misused, or lost most of our data; like Facebook and others? This is not a great choice. Eventually, we may even be paying bundle fees just to access our stolen content, since unbeknownst to the public opposing companies came to a backroom agreement for their mutual gain, leaving the public wondering what happened?

Removing regulations and opening markets does sound quite appealing to some and many argue this will be the very thing which will allow ISP alternatives to expand and for free enterprise to finally exist within the industry, but that may come at a great price and risk. Still, the overall question then is why can’t we have both? Why can’t we request softer regulations which allows for expansion of services, yet still prevent companies from dictating and controlling content? That is why new legislation is crucial and must be demanded since it is no longer a choice to be on the internet, it is a necessity. Families without internet access suffer greatly. The internet offers major advantages to learning and future job performance and without access, there is no equality. The internet is now becoming as important as once was the ability to read and access books. This is a fact.

Umass Amherst/Isenberg school is considered among the top business colleges in the country, so it is expected many reading this blog will become major players within the business field and will work for companies on opposing sides of this argument. That is why business ethics should always supersede gain and why I believe everyone should solidify their ethical opinion on this subject before money and position taint judgement. In that way, many can reflect on this moment of unhampered thought dawn-daylight-dusk-1066182and choose an ethically correct direction now. There is an enormous disparity of wealth in this country and the separation of rich and poor continues to grow. This is why nothing  should financially suppress people from receiving the internet. As a matter of fact, the internet should be publicly broadcasted throughout major cities in this country via wireless signal already. Many cities claimed they were going to offer free broadband, but that was until either cable lobbyist intervened, or fear of losing services forced the local government’s hand. Still, why can’t the internet be run like the public utility as it becomes wireless? At that point there will be minimal cost and it can be divided like a utility, so there no longer is an excuse.

There is one final and crucial reason why information being controlled by a few large corporations is quite dangerous. Although, it is often important to be politically correct and corporations have shown they can help society by taking stands for equality, when a minority group controls access of information it can be easily manipulated, even when it is altered for seemingly altruistic purposes and this reaction can cause serious negative ramifications. Eventually, based on the Internet’s direction when companies who control the information are forced to bear responsibility for content by allowing content to pass through their channels which caused injury or harm, regardless of past precedence and then adding pressure from religious, or political parties who can dramatically impact their bottom line, or even their ability to exist, their only response will be called forced censorship for the good of public interest…

… And that’s when our society begins to unravel.

 

 

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One drink, two drink, three drink, floor!

Summer is among us and so is that 100degree weather! Cracking a cold one at a barbeque or (if you’re feeling fancy) enjoying a margarita via poolside sounds awfully appealing does it not?

Perhaps not everyone is as lucky as I am to be “relishing” in the +100degree weather here in Austin, Texas but one thing is for sure, Texans like to drink. My cousin, with her circus of three adorable monkeys, venture to the pool almost on a daily basis and without fail she leaves with a drink in hand **Sidebar: I promise my cousin is NOT an alcoholic**. You might be a little skeptical when I say Texans drink but on my first day at my internship, my assumptions were deemed accurate. My boss took us all out to lunch (as you do for the newbie on the squad) and proceeded to buy everyone drinks…plural. I’m not saying a single beer but several and she even topped off her meal with a bloody mary. I proceeded to return to the office with a nice little buzz and everyone, and I mean everyone who had twice as many drinks as I…in the middle of the day shall I remind you, were completely fine. FINE! If that doesn’t have you convinced I don’t know what will. Anyways.

This got me thinking.

The use of alcohol is a huge part of many of our adult lives and for many of our teenage years, it’s the “VIP Section” we so desperately wanted to be a part of (or in most cases had to hide from till we were 21). So me being a marketing major, my curiosity peaked. How do these companies who sell alcohol use the different social media outlets to promote there brand?

I looked at two outlets: Twitter and Instagram. Based on the number of followers each brand had I decided to dig a little deeper into their media sites. After much time spent looking and deciding what I consider to be the reasons why certain brands did better than others in the social media sphere, I managed to narrow it down. So without further ado…

1. Bud Light
With the popularity of this drink among all ages, especially college students, it’s no surprise that Bud Light has 221k followers on Instagram and 179k followers on Twitter. On Instagram, Bud Light has stuck to consistent themes which are in line with the advertisements that run in print and on television. We all know the infamous “dill dilly” phrase frat boys alike have been proclaiming (if you have not, welcome back, I hope that rock you were living under was nice and cozy). Bud Light created a movement and when the phrase was banned **gasp** at the Masters Golfing tournament they responded with wit which led to their next and current social media campaign. It was “hear ye, hear ye” a letter signed by…wait for it…King John Barley IV. On Twitter, they have continued with this “hear ye, hear ye” campaign that is humor’s and gets the point across that Bud Light will come before a lot of things in typical unrealistic and humorous fashion. However, their Instagram is very much different. Yes, some of the material is similar to that of whats found on their twitter however they have decided to promote their rockstar with Post Malone Campaign far more on Instagram than on Twitter and there was not a single post I could find about the “hear ye, hear ye” campaign. Now, why do they have so many followers? By using wit and humor in a way that’s subtle and in many cases extremely theatrical it helps consumers relate and identify with the brand.

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2. Jack Daniels
Now Jack Daniels is actually more popular on social media than Bud Light with 330k followers on Instagram and 196k followers on Twitter. Jack Daniels has done a great job at keeping that clean Tennesse Whisky aesthetic however the feel of their social media sites is extremely different from that of Bud Lights. Jack Daniels has taken a very feel-good approach to their social media accounts by posting shots of their alcohol “traveling the world” in addition they have videos that introduce followers to the people behind Jack Daniels. On mothers day they even had a nice little video montage of all the mothers that work for Jack Daniels. Another thing I found incredibly surprising is that they have implemented more diversification on their site than Bud Light (and honestly when we think Tennesee Whiskey how many of us are thinking “Oh that’s a girl drink” well at Jack Daniels they do. They have videos that show their followers how to make certain drinks and they’ve maintained that outdoorsy/rustic aesthetic. Bottomline their approach is to social media is to relate to the demographic on a deeper level that makes them appreciate the brand.

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3. Svedka
Now, this is my example of what not to do as a company who is competing against brands like Absolut (which is made in the same country as Svedka – shout out to all my swedes our there), Skky and Grey Goose just to name a few. Svedka has only 7,827 followers on Twitter and 51.9k followers on Instagram. Take a look at their Twitter and it will all make sense. The effort is not there an the vibrancy that is on their Instagram page is not nearly as prevalent on their Twitter page. I can tell you exactly why this is, its like they forgot about their Twitter account and my friends that’s EXACTLY what they did. Their last post was back in July 2015! 2015 PEOPLE! Their Instagram has been updated to be up to date with their current colorful brand that is so popular amongst the young demographic. The biggest thing that upsets me about their Instagram usage (cuz Twitter for them at this point is a loss) is that it is clearly just there to look fun and colorful. These and other brands all have very different social media sites with different looks and different messages, however, the successful ones HAVE a message to send. Bud Light may not be as heartfelt as Jack Daniels but they will make you laugh or smile at the ridiculousness and at their wit. Jack Daniels is definitely not as vibrant as Svedka is but they have something to give their followers/consumers that more than just a pretty picture. They engage their consumers with the captions and videos they share and the people they get to associate themselves with their brand. They even take it as far as literally engaging with their followers on Twitter by replying to tweets they were tagged in.

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There were so many other brands I was impressed with and other I was shocked to be disappointed in but there is just simply not enough time to go into all of them in as much detail as I would like but if you’re just as curious as I am here they are: Bacardi, Absolute, Crown Royal, Hennessy Cognac, Dos Equis, Titos.

 

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Full Circle: A Winding Social Media Path Helps Lead to Future Wife and College Degree

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About a month ago the CEO of Facebook, Mark Zuckerberg announced that his social media mega-site would be launching a dating service. Some skeptics may have scoffed and seen this as another way for Facebook to acquire more of our personal information to sell or have stolen. However, others like myself and some my friends who joined back in the mid-2000’s always saw Facebook as a dating website. I mean really, it was originally designed for college students to check each other out and see if there was anyone at their school they wanted to “get to know better.” When you think about it, it only makes sense for Facebook to be a dating destination. With the largest collection of social media users, it only seems logical that this would be a great place to meet people.

Social media user stats 2

During the Facebook dating launch announcement Zuckerberg stated, “This about building real long-term relationships…not just hookups!” So, this got me to thinking about my own personal relationship with Facebook and social media over the past 12 years, how much it has changed, and how in the end it led me to find my future wife.

I first began using Facebook in the Fall of 2006 just about two years after the website was created. At the time I had just dropped out of college for the second time but was still spending my time with two groups of friends that both mostly attended UMass Amherst. The first group was on average about 4 years younger than and included my girlfriend at the time. Everyone in this crew was on Facebook while I was still used to using AOL Instant Messenger. When I first started attending college in 2001 Instant Messenger was how all college students communicated where parties were going to be and when to meet up. Facebook was completely new to me and I didn’t really get it.

Simultaneously, I was also hanging with another group that was about the same age as me and mostly lived off campus. These were some of my best and closest friends at the time and it was quite sad to eventually lose touch with them. Don’t forget about this group as you read on, they are quite important to the story. This group did less texting and “Facebooking” and we usually just called people and said, “hey what are you up to tonight?” Believe it or not this actually sounds weird to me now since I very rarely ever speak on the phone except for work purposes. At this point in my life, if my cell phone rings it catches me a little off guard. Getting back to the story at hand this second group of friends that contained many people I went to high school with soon graduated from Umass and moved away and on with their lives, leaving me behind. I soon also fell out of touch with the younger group of friends as well. The truth is when everyone is going to school and you are not, it grows increasingly harder to connect, at least it was for me anyway.

For the next five or six years, I dedicated myself to working hard at my job and used social media very sparingly. Working in the grocery industry, which still uses very antiquated technology for many aspects of its business practices. I began to lose much of my social media and technological awareness. I would Tweet about sports, check in on Facebook when traveling on vacation or going to games in the city but that was about it. I stopped attempting to engage with others and put little effort into reconnecting with old friends. Spending 60 hours a week in meat cooler didn’t help either. Looking back on this period in my life I can now understand how parents and older adults lose touch with new developments in tech or fail to keep up with their social lives. Much of the focus can become on career and family and other aspects of life tend to fall by the wayside.

Green-Screen 2We still use ordering systems that look like this MS-DOS.

Finally, in late 2012 I made the proclamation that I wanted to go back to college. I came to this conclusion after a late-night Facebook Messenger conversation with my best friend Nick who was currently living in Florida but moving back to Massachusetts. I felt reinvigorated reconnecting with him and started reaching out to others through Facebook. I started going out with friends more, engaging on social media daily, and took some College level exams to slowly get back into school mode. My girlfriend at the time was not comfortable with these changes and was not especially on board with my desire to turn our lives upside down by going back to school, so I moved forward with my life and out of that relationship.

A few months later during another late-night meeting of the minds with my best friend Nick this time on Skype, he suggested I friend request this girl Heather. She was one of my old friends from the 2006 days but honestly, I hardly remembered her at all. Nick’s motives for the friend request were not pure hearted to say the least and I don’t believe he was trying to get me to make friends. But…we wont wander down that path. Anyway, I heeded his advice and Heather accepted my friend request. For months nothing happened at all until one day I was driving back from visiting Nick, his wife, and their new baby girl. There was horrible traffic and an accident on the highway and everyone was in a stand still. I put the car in park and took a picture of a rainbow and posted it to Facebook. This was possibly the lamest yet best decision I have ever made in my whole life.

Rainbow 5Taken right before I started moving again. I was not driving. (actual pic)

 

Sitting at her house, Heather saw this photo and added a comment that went something like, “Why don’t you take pics while you drive you idiot.” I swear, the moment that I read that comment on Facebook I knew she was he one for me. Ha, no I am 100% serious! Within days we were hanging out watching Red Sox and Bruins games every night. Within the next few months I decided to officially go back to community college part-time and I encouraged her to enroll for her master’s degree in social work.

Fast forward 5 years later and we own a beautiful home together Heather has completed her master’s degree with a perfect 4.0 and I will be graduating with my bachelor’s from Isenberg next May. Working full time, relearning how to go back to school and maintaining a loving relationship can be difficult to say the least. Having someone to go through it with and give unconditional support makes life drastically easier. Without Facebook I may have never reconnected with the woman I will be asking to marry me and my best friend. Looking back, I never would have guessed that Facebook or social media would have ever played a significant, life altering role in my life, but it did. Facebook couldn’t do the work for me, but it helped me to socially engage and gain the confidence to connect with others in a meaningful and substantial way and for that I am thankful!

 

Sources

https://www.recode.net/2018/5/6/17321108/facebook-online-dating-service-explained-no-ads

https://www.statista.com/statistics/248074/most-popular-us-social-networking-apps-ranked-by-audience/

https://www.facebook.com/

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Distracted

I am currently having difficulty writing this blog post, because of social media. We are constantly connected and never shut off from it. I currently have it at my fingertips in two forms: on my phone and on this Mac I am typing on. It is easy enough for me to click on a tab and scroll through Facebook or use my iPhone to send a Snapchat. Sometimes I think I would more productive without social media.

Don’t get me wrong, social media has so many benefits. I’m able to keep up to date on current events. I can talk to friends who live in other parts of the country. I can read my friend’s blog while she helps others in Africa. This is all good until it starts to diminish my productivity. I get distracted everywhere from social media like in large lecture halls at school, at my desk at work and even when hanging out with my friends.

I have tried different ways to keep me focused and away from phone. I have compiled a list of five ways to help keep you off social media when you need to be (well sort of).

  1. Keep your phone out of your arms reach.

Obviously, this one only works if your only way of getting onto social media is through your phone. Often times when I am lying in bed, I become distracted and end up not falling asleep until a lot later than planned. If your phone is across your bedroom and not in bed with you, you can expect to have a more restful night’s sleep. Having to get out of bed in the morning to turn off your alarm is just a plus!

  1. Keep your phone face down while at work.

So, if you are anything like me, the second your phone lights up you reach for it. Notifications are a great way to keep me in the loop about who retweeted my tweet or who liked my Instagram picture, but there is a time and place for this. I noticed that if I am at work and just simply turn my phone over, I am less likely to look at it because I don’t constantly have notifications to distract me.

  1. Put your phone on do not disturb.

This one seems kind of obvious, but put your phone on the do not disturb setting. This will prevent any notifications or texts from popping up. But don’t worry, once you turn it off your Facebook Messenger notifications will come pouring in!

  1. Don’t use a laptop in class.

Sometimes it’s better to do things the old-fashioned way. If I don’t use my Mac to take notes, I don’t have Facebook a click away. I can pay attention easier and get more out of my class. After all, I’m paying $25,000 a year to attend!

  1. Treat yourself and use it.

I could tell you these tips until I’m blue in the face, but in the end, you are probably just going to use it anyways. So that being said, have at it. Social media is there to entertain, but it is also there to make a change. See a cause you care about? Share it to your Facebook feed. Have a crush on that cute guy in your class? Send him a snapchat. Want to promote your Etsy shop? Share is on your Instagram. The world is literally your oyster with social media.

Social media tends to get a bad rap and it has its reason. But it can also open up so many possibilities. Remember to use your time wisely. If you have a huge deadline, put the phone down and get it done. If you are bored, use your time to promote a charity and see it go viral on your social media. All and all, social media is all in how you use it. Don’t screw it up.

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Facebook’s Privacy Policy Is Not So Private

In this day in age we are all connected. With everyone on social media people can easily find out information about another person. This information includes birthdays, knowing a person’s daily life, knowing what they like and don’t like, and so on. Though some would say this is a good thing since it brings the whole world closer together. The question is when does this go to far? There is a lot of private information that people may have on the internet that they want no else to see. Information like this has always been protected, but as time goes it seems that getting access to this info might be getting easier for others to access

Just this year, Mark Zuckerberg, CEO of Facebook, has been under a lot of heat lately. With the recent Facebook privacy scandal people have started to get outraged by what they may have signed up for. Let’s face it, no one has time to read through the terms and conditions fully. A lot of people just assume that since Facebook is so large and powerful, and has a lot of money invested in it then it can be trusted. Usually companies of such power usually have some corruption in their system.

Data that was thought to be protected was actually collected by the Cambridge Analytical, and then sold to politicians to help get an upper hand in their elections. How can this Facebook information be used to help a politician? Simple, using the data collected it had enough detail to make solid predictions such as figuring out certain types of advertisements to have a higher chance of persuading people in a certain location at a certain event. It is said that 87 million plus Facebook users had their information collected for these reasons. For this reason, Facebook’s stock went down, and left its reputation in a shaky place.

In context let’s say you are liking a certain type of video, or making certain comments on your feed and overall expressing your personality through Facebook. Peoples information like this was collected to then make digital ads that were fitting for these users. The data that Cambridge Analytical’s was this, but also had access to stuff that Facebook said would be kept secret, such as passwords. Them doing this was not really the illegal part, but selling this information is what got them in trouble. In fact, android users that are signed into Facebook on their phone have reportedly had their phones logs, and text messaging history collected by Facebook as well.

Due to this security breach of Facebook Mark Zuckerberg had to face US Congress on behalf of this scandal. He was faced many questions on privacy, and security. He stated that regulations will most likely be made on privacy and data sharing. He released a statement that: “I’m responsible for what happens here”, and plans to add thousands of more employees to make sure the safety of peoples information is regulated much more intensely.

In my opinion I do feel that Cambridge Analytical are the ones that should really be punished. Facebook needs to be more careful with how the data you put on their website can be accessed. As a Facebook user I do not like the idea that my information can be collected so easily considering I connect a lot of my personal information through Facebook. I would like to hope Marc Zuckerberg, and the rest of the staff at Facebook takes their time to reflect on this experience, and grow as a company. Even though this was quite a mistake, I do believe Facebook is not going anywhere anytime soon, so we can only hope that these new regulations will be met, and our information will become more secure.

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