Monthly Archives: October 2013

Why Nike Owns Basketball Shoes (by Adam Kramer)

I have been playing organized basketball ever since I was in second grade. Around this time every year, I would tell my parents I needed a new pair of basketball shoes. When I was young, I loved going to the … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

Marketing for a Cause; The Story of Kiva By: (Carina Connolly)

By: Carina Connolly All my life I have been interested in charity organizations. The process by which an organization facilitates a human being to help another human being is absolutely fascinating. In my experience with nonprofit charities I have learned … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Leave a comment

It’s not WHAT you do, It’s WHY you do it (by Emma Frost)

There are many ways to market products that have been used over and over again. The same boring ads that tell you exactly what their product is and does– speakers that can be connected over bluetooth or a coffee pot … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

“Reputation Management”: A Fancy Term for Dishonesty to Consumers (by Jamison Medrek)

What is “Reputation Management”? Reputation Management is the effort of companies to monitor posts on social media sites (blogs, review sites, twitter, Facebook, etc.), and prevent negative posts about their brand from staying on those sites for an extended amount … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

ESPN: The Worldwide Leader In Sports (By Erika Rollins)

Has anyone seen the new 2013 Sports Center Ad Campaign? … Take a look. ESPN’s newest campaign  attempts to overshadow the other sports networks and prove that they are indeed “The Worldwide Leader In Sports”. Whenever sport followers hear the … Continue reading

Posted in Content | Tagged , , , , , , , | Leave a comment

Social Media: Friend or Foe? by Khulan Bat-Erdene

As a marketing major student, learning to use “Social Media” is a must for my career success. Effective use of social media is a dream come true for all marketers out there. It can grab your attention with flashy, animated … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Apple: Leader in Positioning (By Paul Rothenberger)

Apple has risen as one of the largest media companies in the world.  What started out as a small time computer software company has grown in an enormous, publically traded giant that influences and innovates millions of electronic device consumers … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment