Monthly Archives: December 2013

Smartwatches: The Next Big Thing Can Wait (By Jacob Schoenberg)

It doesn’t seem all the long ago that consumers were watering at the mouth for the latest apple product when the iPad was first introduced. Which such leap forwards as the iPod, the world’s most successful portable music player ever, … Continue reading

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The Potency of TV Ads “by Max Greenberg”

The other day, while watching television, I came across one of the most powerful ads I have ever seen.  The advertisement was for Guinness and its contents were as follows.  The commercial starts out with a bunch of men in … Continue reading

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RGIII and Derrick Rose: Marketing a Comeback? (by Adam Boari)

Too Much Hype? Two of the most spectacular and explosive athletes in their respective sports are Robert Griffin III of the NFL and Derrick Rose of the NBA. Although they each differ in sport, when it came time to recover … Continue reading

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Horrible Service by (Jeff Rogers)

Recently for my 21st birthday my family went out to a place called Alicia’s Italian dining restaurant. We normally do not go out to eat let alone eat at a place that is around 30 dollars a meal. However, since … Continue reading

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