If you have a smartphone, you have most definitely heard of a new app called Flappy Bird. This game, made available for Apple and Android users, features a little bird trying to navigate through a tricky obstacle course of metal pipes. No one is quite sure why the game soared to the top of the charts and became one of the most downloaded games. Dong Nguyen, the creator of Flappy Bird, did not promote or market the game at all after its release, so the question that can be seen is how did it become so popular so fast?
I think the answer to this question is obvious; social media. People cannot stop tweeting about Flappy Bird and their high scores or lack of score. Some people even go as far as screenshotting their high scores and posting them on Instagram or Facebook. This makes people want to download the new game that everyone is talking about and experience it for themselves.
The news surrounding Flappy Bird recently however is how it is no longer available in the Apple or Android app stores. Nguyen pulled the game last Sunday, but it is still available for use if already downloaded. It is reported that Nguyen was making $50,000 a day in revenue from Flappy Bird, so one might wonder why he wanted to pull this popular app. He is quoted as saying the game has become ‘an addictive product’ and that he thinks it ‘has become a problem.’ However Nguyen has not stopped the buzz surrounding Flappy Bird by pulling the game from app stores. Instead, some people with the app are now able to sell their phones with the app installed for thousands of dollars, thousands!!! Because the game cannot be downloaded any more, the issue now has become not how people will go about getting the game, but how much they are willing to pay for it.