Monthly Archives: September 2014

Personalized Banking Goes Viral

Over the summer, Facebook users everywhere were hit with yet another viral video. I saw it come up more than once on my feed but never gave it a second look until my social media-loving mother insisted that I watch … Continue reading

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The Story of You

What if I told you your story didn’t exist? It’s like saying you’re not worthy of being a main character in a story. I don’t know about you but the number of times I’ve been told that I’m the main … Continue reading

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Shell Greenwashing

Version:1.0 StartHTML:0000000167 EndHTML:0000002819 StartFragment:0000000457 EndFragment:0000002803 Competition for advertising, especially on television, is constantly growing at an incredible rate as it remains the most popular advertising method used in the United States. In fact, PwC estimated that in the year 2012, … Continue reading

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How Do Songs Get So Popular? Advertising.

A year ago, I had an epiphany. I was reading an article about how the hip hop industry became popularized in the 1980s. Hip hop in those days was based on empowerment, filled with songs about social issues. With such … Continue reading

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How you like them, Apples?

Shots have been fired at Apple and the response has been…well nothing. Frankly, I don’t know if there is  a response to the barrage of advertisements that competitor smart phone manufacturer Samsung has aimed straight at the electronics megagiant. This … Continue reading

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My First Expo Experience

Two weeks ago the Protect Our Breasts Executive Board attended the Natural Products Expo East in Baltimore, Maryland. We went for three core reasons: To assist our founder, Cynthia Barstow, and our science advisor, Tom Zoeller, in presenting to retailers … Continue reading

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Barstool Sports: The Blog That Owns Its Target Market

Barstool Sports knows how to identify a target market. The main purpose of blogging is to get page views. Page views generate interest from advertisers which generates money. Seems like a simple enough idea, right? Well few have been able … Continue reading

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