Super Bowl Sunday. It’s like Christmas Day for football fans. We wake up on the morning of it with the same enthusiastic smile as we did when we were five years old and jumped out of bed to see what Santa had brought us. Super Bowl Sunday is not only the best day of the year for football fans, but also for every other company in the country. There is no better way to market your product than on the ONE day a year that we actually ENJOY watching commercials.
Super Bowl XLVIII made national headlines the following day for more reasons than just the final score. It crushed the ratings from just two years prior by 900,000 views. A total of 112.2 million people tuned in to the big game on February 2nd. However, this was not the only headline people were reading about.
With the rise of social media, there was another new record broken at this past February’s game. The ever so popular hashtags were used in a whopping 57% of the Super Bowl ads shown during the game. Not only were hashtags used in commercials but also throughout Twitter as a way to market products. One article gave DiGiorno Pizza the gold medal for best tweet during the Super Bowl. Their timing, wording, and humor are a great example of how to get the most out of your marketing strategy. The following tweet could be seen in the third quarter, just as the game got out of hand…
The Super Bowl commercials also stole the headlines this past year as well (which probably made Peyton Manning and the entire Broncos team happy). There is no better way to market your product than by making a Super Bowl commercial. In fact, companies have realized that the Super Bowl is quite arguably the biggest marketing event of the year. For all who watch the Super Bowl every February, you know what I mean. We all watch the commercials and at the end of the day rank our favorites. Budweiser commercials have always topped the charts with their loveable Clydesdales making appearances each year. However, this past year they took it to the next level when they added an adorable puppy. It’s like they know exactly how to pull at our heart strings and make us fall in love with their product in one minute flat. That, to me, is the exact reason why marketing can be so powerful.
You can view the “Puppy Love” commercial here: https://www.youtube.com/watch?v=uQB7QRyF4p4
To the person that first came up with the idea of making enjoyable commercials during the biggest game of the year: you are a marketing genius. You made us all look forward to the one thing we hate the other 364 days of the year.