I’M CONVINCED THAT AMAZON IS TAKING OVER THE SHOPPING GAME, AND I’M COMPLETELY FINE WITH IT.
As a college student coming back to school after a brief hiatus and moving into a completely unfurnished apartment with very little of my own stuff to fill it with, and with a substantial stack of savings earned during said hiatus, I’m an ideal person to be marketed to. I have money, and I need stuff, it’s that simple. Amazon has quickly established itself as the frontrunner – possibly uncontested – in the quest for my wallet.
The “four P’s” of marketing are Product, Price, Place, and Promotion. So presumably, if you have the right mixture of these P’s you’re probably in pretty good shape from a marketing standpoint, right? Amazon has almost every Product imaginable, usually for the lowest Price you can find, delivered to any Place you want. Do I need any more Promotion? Seriously though, Amazon is making it hard for me to buy anything from anyone else. What doesn’t Amazon sell? And if you say gas, I would argue that their online purchasing with prompt delivery is making driving obsolete.
Of course, online shopping is not all perfect. What about those high shipping costs and long wait times? Well Amazon puts those objections to rest with their “Prime” membership which allows for free two day shipping. Furthermore, they use an effective price discrimination strategy by offering an Amazon Student membership which offers students the benefits of a Prime membership for a 6 month period, after which they’re eligible for 50% off a Prime membership. This turned out to be the X factor that truly allowed Amazon to win my wallet. After all, like most people, I’m usually willing to spend a few extra dollars for the speed and security of buying something directly from the store. But once you’ve bought a 30+ pound, fully mobile TV mount for a ridiculous $24 total while wearing nothing but your underwear at 2 am on a Sunday and having it arrive in perfect condition on Tuesday morning, your perspective starts to change. It’s hard to imagine not signing up for that Prime membership at 50% off once these glorious 6 months come to an end. You win Amazon.
Two Day Shipping = $0
Never Leaving my Apartment = PRICELESS
Amount of Holes I Drilled Before Finding a Stud = MY SECURITY DEPOSIT