Every 2 years an event like none other happens during the last week of September. Some people may know what I’m talking about but many others have no idea. This weekend is the Ryder Cup, a golf tournament between the U.S and Europe. The Ryder cup puts together 12 of the best players from the United States and 12 of the best from Europe. This, however, is not your average golf tournament where some claim they watch to fall asleep on a Sunday afternoon. Fans singing, chanting, chirping, and screaming while Bubba Watson hits 400 yard drives. The Ryder Cup is a perfect event to end the golf season for the year (especially us in the northeast) and a perfect way to spend a Sunday afternoon on the couch.
While the tournament provides entertainment for viewers, the tournament is a very good marketing scheme for the ones behind the event. The players who play in the tournament get paid very little to play. They do it more out of national pride. So the money generated from the tournament, which usually goes it the tournament prize money, goes straight into the pockets of the USGA and R&A.
The two governing bodies are not the only ones that love this event. The course that hosts the event generates a ton of money. What golfer doesn’t want to play where the pros play? Try getting out on the course to play within a month of the Ryder Cup, it’s impossible the times have all been reserved for months. This is one of the most overlooked benefits of these types of events.
However, all this being said I would be lying to your face if I told you I haven’t been looking forward to the Ryder Cup this year since the Europeans stole the last one 2 years ago on American soil (Anyone who doesn’t know about Sunday 2 years ago doesn’t want to know). This year’s Ryder Cup is shaping up to be one of the best in recent memory. With Tiger Woods not playing, the U.S. is looking for the young stars to play their best. And with Rickie Fowler playing really well on the big stage this year we may finally get to see the long awaited Sunday afternoon singles showdown between Rickie Fowler and Rory McIlroy. The weekend can’t come soon enough and I hope all the anti-golf people give it a chance and tune in, this is not your average golf tournament with two finger claps.