National Coffee Day or Marketing Scheme

Coffee drinkers all over the world wake up to the smell of a freshly brewed cup of coffee or are scrambling to get to the nearest coffee shop before their 9 AM meetings and busy work days. Whether you are a college student, a busy mother or a businessman, coffee has become part of your daily routine.

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Today, September 29, 2014 is National Coffee Day! Many people (me included) may ask themselves why today out of all days? To me, everyday is national coffee day, so what makes today so special?

It’s not the day itself that makes today any different. Rather, its the concept. This “holiday” is nothing but a marketing scheme, most likely created by big coffee brands such as Starbucks and Dunkin Donuts. I can’t say it isn’t a brilliant idea though. These companies use all sorts of social media outlets such as Twitter to advertise on the “deals” they are doing.

But what exactly is the purpose behind this marketing stunt? There are all sorts of reasons as to why these companies decide to give out free coffees and discounts. First off, many people who don’t necessarily go out to a coffee chain and buy their coffee may start today. These big chains hope that if they give you a freebie that you might actually enjoy their product and keep coming back.

Furthermore, many of these companies release some of their new products a few weeks or even days prior to National Coffee Day in order to create a buzz around them. For example, Dunkin Donuts has recently released a new dark roast blend of hot coffee. Today, they are giving out free medium dark roast coffee, in hopes that you will try it and come back for more.

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So you see, National Coffee Day isn’t just a day of generosity by big coffee chains, rather a chance for them to market their products in hopes to increase sales. Smart idea? I think so.

 

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