2014 NBA Media Day
On September 29, 2014 the NBA season officially tipped off. Well, uhhh actually, not really. After one of the most chaotic off-seasons in NBA history, a lot of us are wishing the season started today. Fortunately, the annual Media Day provided a nice little appetizer to hold NBA fans over until October 28th.
As one of the more social media savvy brands around, the NBA keeps its countless fans updated through tweets, Instagram videos/pictures, Vines, and more. These posts typically focus on plays and scores, while Media Day tends to focus on the individual players and teams. With personalities known as The King, Black Mamba, The Truth, and The Big Ticket, it is easy to see how these athletes become larger than life celebrities.
Media Day allows fans to see their favorite players in rare form, off the court. The relaxed environment often leads to plenty of goofs and laughs, as the athletes take pictures and answer questions ranging from, “How do you guys plan on winning the championship this year?” to “Who is your celebrity crush?” For players, it is a day to relax, kick back, and enjoy the calm before the storm. For fans, Media Day is the last hurdle before eight months of non-stop action.
Media Day also serves as a reminder of the major headlines heading into the new season. After three months off, it is time to get the fans buzzing again. Can Lebron lead the new super-team Cavaliers to the NBA Finals? Will Kevin Durant be able to repeat as Most Valuable Player? Can Derrick Rose stay healthy enough to get the Chicago Bulls over the hump? Is this finally the year that the Rajon Rondo trade rumors come true?
The NBA is one of the most recognizable brands around the world. Basketball trails only soccer in international popularity, as fans from Chicago, to Barcelona, to Hong Kong tune in to watch their favorite superstars on a nightly basis. Along with the Olympics and FIBA tournaments taking place in the summer, basketball is becoming a 24/7 year round attraction. But for one day a year, the players truly get to “play.”