Since the debut of the new iPhone 6 and iPhone 6 plus in September, a lot of people have definitely pre-ordered their superb new technology this past two weeks. Little do we notice, how much technology has influenced our lives, feeding us with information through media across the world in milliseconds and provide us in details in almost anything in this world with that little device on your hand.
In 2014, we are so consumed by technology and iPhone is a great example because every time a new iPhone comes out, people get so hyped up but forget that technology is always changing and that’s what the people from upper management want the customers to think.
Nowadays, people are sending tens of thousands of text messages as we speak and businessman can now transfer currency and check their statements online with just a few clicks away. Having the newest iPhone and wearing a fancy suit is their way of saying that I am doing well in this marketing game. The relationship between iPhone and business is an interesting combination of advertising each other since iPhones are usually obtained through the exchange of money (well, usually…unless you found a free one on the ground).
Although, other competitors like Samsung, Sony, LG, HTC, and other wireless companies might have superior specifications than the new iPhone 6 and 6 plus. Apple still wins its fans over with the constant updates, smooth interface and other unique functions. However, some customers might be scared away with the change in prices for bigger internal storage space because now it’s jumping from 16 GB straight to 64 GB instead of 32 GB. This is actually a good marketing technique because 16 GB is barely enough for most people with a decent amount of music, videos, pictures, and other applications. Therefore, it is predictable some people will bite the bullet and upgrade to the 64 GB which boosts up mobile purchases profit overall.