As a consumer, I like to keep up to date with the current news of my favorite organizations and brand name products. The social media platform, Instagram, makes this extremely easy, for myself and the businesses I follow. As a way to stay connected with friends and family, Instagram is simply designed for posting pictures to be viewed by followers and to leave comments on pictures from people you follow. Lately, it has been serving a much bigger purpose in thecorporate world and has been extremely successful.
Created three years ago, Instagram isthe fastest growing social media network surpassing Facebook, Twitter, and Pinterest, and they now have hundreds of millions of users around the world. With so many users, businesses can capture the attention of their target audience and become more well-known than ever before.
The simplicity of Instagram is key. It is easy to navigate, easy to post, and easy to edit, making it easy for consumers to see what businesses want you to see. The saying “A picture is worth a thousand words” really means a lot in this situation. The use of hashtags play an extremely important role for businesses on Instagram as well, and it is just as easy to do. They can make consumers feel like they are part of a huge campaign or marketing strategy by telling them to post pictures and add a hashtag with a phrase of the business’ choosing. The businesses gain a bigger consumer-base profit from it. It’s genius!
The best part about businesses posting pictures is that they get feedback right away. In a number of minutes, maybe even seconds, you can figure out how popular a product or idea is by the amount of “likes” or comments people leave under the picture pertaining to what you are marketing. Based on the feedback they receive they can know if they need to change an idea or continue with it for greater success.
It’s pretty clear Instagram is not going anywhere for awhile. With its popularity, organizations and corporate businesses will have an extremely sufficient way of marketing their brand around the globe for awhile.