Looking for the Truth

Let’s be real. How many people actually enjoy watching a commercial every ten minutes on the TV? Or hearing an ad every, let’s say, seven songs on Spotify/Pandora/Youtube/whichever-you-utilize-most-often. There can be no doubt that we are inundated with literally thousands of ads and marketing campaigns daily. And the more access to different forms of media we attain, the more avenues that exist for advertisers to get to us; billboards, magazines, Smartphones, laptops, Ipod touches… Smart watches now even!

In so many words, this can be… frustrating, but also amusing as times. It would be nice to every so often step away from the endless torrent of ads (both good & funny, and otherwise), but that is just one of the many contradicting beauties of living in a free country: the good ol’ U.S. of A. The First Amendment of the Constitution of our glorious country states that, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press…”

“Abridging the freedom of speech, or of the press”

That means that people can print whatever they want, right? Or how about advertise on a TV commercial, a magazine page. It seems that while there are many laws in place to try and make honest people out of marketers, it is all too often hard to find the truth. From everything to photo shopping models and creating unrealistic ideal images of women to labeling that box of cereal “all natural” when there isn’t even an FDA definition for the word.

Of course it is easy to manipulate and persuade the public with catchy, unforgettable jingles, beautiful, sexy women and carefully placed words/hyperlinks/QR codes. But it is good to be reminded that not everything you see, or read is all that it seems.

We like to look for the best in what we see, but try to look at all sides of the picture.

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