On February 16th, 2015, a social media battle broke out between the stars Khloe Kardashian and Amber Rose. To summarize the altercation, Amber slammed Khloe’s half-sister, Kylie Jenner, on a radio show and Khloe responded to the harsh remarks, which began a Twitter/ Instagram spat between the two. Let’s just say that things weren’t pretty and both sides said some not so nice things. And what made things worse is that it was on social media for the whole world to see and will now be on the Internet forever. For more about their social media battle, check out this Buzzfeed article.
From this fight, I started to think about how unprofessional that was for both stars to publicly put down the other, in more than one way. Amber Rose was the instigator of the drama, but Khloe didn’t help the situation by bringing it to social media and dragging it out for longer than needed in order to stick up for her sister. All in all, I would consider this a worthy example of the effects of cyber bullying. They both used the social media platforms of Twitter and Instagram to publicly attack and bully each other and that’s not okay. Even if they don’t want to be role models for younger individuals, they are famous and in the spot light so they shouldn’t be setting the example that cyber bullying is okay. It’s one thing to be mad at someone and have an argument with them, but once you take it online, your words can never be taken back.
This is something that I think relates to the Comcast and NBC Universal ad campaign for “The More You Know” and its views on cyber bullying. The day of the Kardashian/ Rose exchange, I was watching the Saturday Night Live 40 year anniversary episode on-demand with my roommate, and ever commercial was the cyber bullying campaign from “The More You Know.” Two ads stand out specifically when relating back to the social media battle between Khloe and Amber. First is the one with James Scott that emphasizes how what you post on the Internet is out there forever so it’s important to think before you post. Second is the one with Al Roker where he stresses the importance of teaching children to treat others online with respect.
The messages of the advertisements aren’t rocket science, but for today’s youth, I think it is necessary to get these ideas drilled into their heads. Even though it was less than ten years ago that I was a teenager, I think times have changed and kids are growing up a lot quicker. I do believe that the Internet plays a huge role in this because children have much more information readily available to them, and if they aren’t taught how to proper use it, cyber bullying is possible.
When the campaign played the first three or four times in a row with no other commercials to vary it up, my roommate and I got a little annoyed because it was like, “come on, this commercial again??” but then I thought more into it. I always wonder what goes into the creative behind certain commercials and who makes the decisions of when to play it, how often, and to what audience. This got me thinking of two different possibilities. Like I said with how the youth needs the message drilled into their head, by playing the commercial on repeat every break in the show, they would be able to get to the older teens that may be watching SNL themselves. The other possibility is that younger parents who grew up watching SNL and are watching the anniversary episode would get the message to show their children the proper ways of using the Internet so that they are safe and also responsible.
I think the Khloe and Amber social media spat was a good wake up call that cyber bullying is out there and it isn’t something that should be taken lightly. It may have been over some petty beef between the two celebrities, but it opened up the door to name calling and hurtful comments. I wouldn’t want my child to be calling other people names online or off, and I wouldn’t want my child getting hurt by other people’s comments, online or off. Therefore, I believe it is our responsibility as a society to have proper online etiquette, on any and all social media platforms, and respect others and not cyber bully.