Monthly Archives: June 2015

Affiliated Marketing – the new way to reach your consumers

It is no news that the age of the internet and social media have changed the landscape of business forever. Through social media, consumers are now more connected and equipped with more information on every purchase that they make and … Continue reading

Posted in Uncategorized | Leave a comment

Three Key Considerations When Trying to Engage Millennials With Social Media

Throughout my eighteen year career in the higher education student recruitment industry, it’s clear to me that the evolution of social media in the 21st century has been one of the most challenging aspects of the student search process for … Continue reading

Posted in Uncategorized | Leave a comment

Social Media for “Grown Ups”

So here I am, only two classes away from being an official college graduate with a Bachelor’s degree in Business Administration, majoring in both Marketing and Hospitality Tourism Management from the Isenberg School of Management. They say after you graduate you’re officially … Continue reading

Posted in Uncategorized | Leave a comment

The Struggles of the InstaLife

Instagram might seem like a cool concept, and it really is. You can use it as a window to your everyday life to show the world, or you can be all cool and creative and have everyone view your world … Continue reading

Posted in Uncategorized | Leave a comment

WeChat: The World’s Biggest App You’ve Never Heard Of

Around 4 years ago, I downloaded a new app introduced to me by a Chinese friend. At the time, this app was called 微信, or Weixin. It was only for a chinese market and had less than 100 million users. … Continue reading

Posted in Uncategorized | Leave a comment

#Problems

I always enjoy reading about the latest marketing and social media failures, perhaps in an attempt to learn from these companies, and in hopes that I will never made these mistakes myself.  As of late, it seems the use of … Continue reading

Posted in Uncategorized | Leave a comment

Social Media Habits During Travel Experiences – A Brief Study of the Summer 2015 Isenberg South Africa Trip

After returning home from having spent 20 days traveling abroad in South Africa with 30+ Isenberg students in the Ubuntu and Business in South Africa course, I began thinking how different the experience would have been without access to social … Continue reading

Posted in Uncategorized | Tagged | Leave a comment