Monthly Archives: January 2016

Building Your Brand On The Social Media

Digital Marketing is an umbrella for a number of marketing activities that mainly use the Internet as a core promotional medium to reach and convert leads into customers and retain them. Digital marketing activities include search engine optimization (SEO), social media … Continue reading

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Is Celebrity > Olympic Success?

Many Olympic hopefuls live and die by sponsorship deals. Not to discount the incredible amounts of dedication, talent, and drive it takes to become a world-class athlete, the truth of the matter is that there are a lot of great … Continue reading

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The Best Part of Waking Up

Chances are your brain echoed “is Folgers in your cup” after you read the title of this blog post. I would also bet that you could easily fill in the following blanks: “Break me off a _____ of that ___ … Continue reading

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Baseball’s youth problem: Should MLB fear for its future popularity?

Looking at the numbers, business has never been better for the sport of baseball, as MLB brings in nearly $10 billion a year in revenue, television contracts are increasing, and franchise valuations are rising as well.  Player contracts are larger … Continue reading

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Why FIFA is still a strong brand

Marketing is a very widely used word. It generally describes the means of communication between companies and the consumer audience. New trends and technologies often influence marketing strategies and instruments. One tactic that has been present for a long time … Continue reading

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Sponsorship in Sport

In the sports business, there’s an ongoing debate concerning the worth of corporate sponsorships to corporations.  Sponsors earnestly attempt to quantify the return on these expenditures with metrics such as cost per reach, sales per dollar spent, long-term brand strengthening, … Continue reading

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Utterly Butterly

Which is the longest running ad campaign ever? Names of the great marketing companies would naturally pop into your head – Nike’s Just Do It? Got Milk? Apple’s Get a Mac? But you wouldn’t even be close. That honor belongs … Continue reading

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