I hate logging onto Facebook and seeing a three paragraph long status about who I should vote for in the next election or why I should stop eating meat and go vegan. I also hate when a person on Instagram posts six pictures in a row of the exact same thing or when someone on Twitter is posting sad song lyrics because their boyfriend broke up with them. Is there anything worse than a 100-second-long Snapchat story? I can’t think of anything…. Except maybe when the link on Pinterest has nothing to do with the picture it was displayed with.
I hate all these things. And you probably do too. But I still absolutely love social media. Because these things aren’t the only posts you can find on the various social platforms.
Social media has tons of different uses. And if you think “I don’t like social media” you probably haven’t found the proper use for you.
You probably don’t realize how powerful social media is. It’s way more than liking pictures and reading long winded status’s. If used properly, social media has so much potential to be used daily in every person’s life.
Here is a list of just some of the things you could (and should) be using social media for.
1. Build your brand
Growing up, I was told time and time again “Be careful what you post on the internet”. My parents and teachers alike were afraid that what I would post may jeopardize my chances of getting into colleges and getting jobs. What I didn’t realize back then is, not only did I have the power to post “bad” content that could ruin my future, but I also had the power to promote myself in a positive light, one that I would want future colleges and employers to see.
You can and should use social media to help build and promote your own personal brand. Unfortunately, it’s really hard to get a job today. You can be competing against hundreds, and even thousands, of candidates for one position. Social media can help you stand out amongst others. If an employer Googled my name and found all my social media accounts, I’d be thrilled. By browsing through my profiles they can learn A LOT about me. Way more than they could learn from reading a resume and cover letter. So I urge you to use social media to build your brand and shed yourself in a light you want people to see.
2. Get information
Social media has SO MUCH INFORMATION on it. And not just information on who’s dating whom, which candidate your uncle supports, or what your neighbor ate for breakfast. You could use social media to follow news outlets, companies, and people you actually care about. Social media is probably the quickest way to stay up to date on what’s happening in the world. It’s an extremely easy and convenient way to get news.
Want an easy way to stay up to date on your favorite stores’ sales and promotions? Follow them on social. Preparing for an interview? See what that company is Tweeting about and make reference to it when the interviewer asks if you have any questions for them. Interested in business? Follow reputable sources such as Forbes or Bloomberg to get tons of articles on the topic. You can get so much out of social media without following or friending a single person you know.
3. Get Help
Social media can help you when you have an issue or question about a product or when you could use advice or opinions. Many brands have realized that people go online and talk about their products. They also realize many people go online and specifically complain about their products or experiences. Because of this, many companies now have customer support accounts and people designated specifically to help. Using these support accounts is often much easier than trying to call customer service. They tend to be very responsive and helpful because they don’t want consumers to post about negative experiences.
The social media environment is also a great place to get people’s opinions. Buying a new laptop or deciding on your next vacation spot? People love to share their opinions and own experiences. Ask questions to your followers or read what other people have already said in past posts. If you search the right things and ask the right questions, social media can be one giant “review site.”
Essentially, Social media can be whatever you want it to be. You can use it purely to connect with friends, family, and people you know. Or you can use it to follow businesses and brands you’re interested in. Each platform gives you the power to portray yourself in any way you want. And you don’t have to use every platform! Find the one’s that work for you and serve the purpose you want them to serve.