Monthly Archives: February 2017

The Marketing – and lack of payment – of College Athletes

Marketing is a vital pillar to a successful collegiate athletics program. The program must market itself to fans, the student body, ticket-buyers, and prospective student-athletes. Marketing for these athletic programs can take place in many different ways, including social media, … Continue reading

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The Pussyhat Movement

On November 11, 2016, I decided that I needed to finally visit Washington DC.  Unlike some kids, I never had the pleasure of taking a school field trip or a family vacation to our nation’s capital (those were reserved for … Continue reading

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The Fight Against Fascism

Last night was the biggest night of the year for TV advertising, the night of Super Bowl 51. Therefore, I am going to write this blog post on a common theme that I noticed in many of the ads from … Continue reading

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Uncle Drew’s Baller School now in session!

You look at it and see one thing, but inside was something different. This is PepsiMax and this is what it is all about. In the Spring of 2012 it wasn’t a basketball player from the Miami Heat or the … Continue reading

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iPhone Advertisement Campaign

We all know, that every memory is associated with an emotion. My memory of an iPhone is associated with the feeling of elite sophistication. In the US a cellphone is synonymous to an iPhone, what the iPhone meant in India … Continue reading

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A Few Things I Didn’t Consider…

  For years I never really thought much about marketing. Occasionally, a flashy ad or movie preview would catch my interest but I never really considered the sheer amount of time and effort devoted to campaigns. Then in my last … Continue reading

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Marketing for Non-Profits? Rethink Social Media Strategy

It is challenging for non-profit organizations to sustain themselves in the long run by solely relying on external grants, fundraising and charity events. At some point in time, most non-profit organizations must reassess their overall revenue structure. Like any for-profit … Continue reading

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