Last night was the biggest night of the year for TV advertising, the night of Super Bowl 51. Therefore, I am going to write this blog post on a common theme that I noticed in many of the ads from lasts night’s game: the theme of acceptance.
As I’m sure everyone is aware, Donald Trump is now the 45th President of the United States of America. For me, as well as for the majority of the Americans (his approval ratings are at a record low for an incoming President) this is an extremely frightening concept that I have been struggling with on a daily basis. The numerous executive orders that Donny Tiny Hands has signed in just the first two weeks of his presidency have shown that he is dead set on following through on many of the bigoted promises that he made during last year’s election campaign. These orders include the resumption of the construction of the highly controversial Keystone XL and Dakota Access Pipelines, in which The Donald is personally financially invited in. But the executive order that has made the biggest waves has nothing to do with pipelines, and has everything to do with bigotry and fear mongering. Of course, I am referring to Trump’s executive order that attempts to bar citizens of seven Muslim-majority countries from entering the United states and suspend the admission of all refugees into the United States. I feel that there is a prevailing sense of fear spreading across this country that I love; a sense of ‘us versus them’ that is very much un-American.
This is why, last night, I was pleasantly surprised to see a number of ads that were based around the on the theme of acceptance of all people. The ad the stood out to me the most was an ad for Airbnb. It was a 30 second clip that consisted of interchanging diverse facial images with simple piano notes playing in the background, and the text “We believe no matter who you are, where you’re from, who you love, or who you worship we all belong.” In total there were seven ads focused on acceptance that aired on Fox last night: Anheuser-Busch, Turkish Airlines, NFL, Coca-Cola, Kent State, 84 Lumber, and Airbnb. This shows that many major companies and corporations are willing to go against the desires of those in power in order to connect to what they feel is the majority of Americans, regardless of the consequences. And seeing the actions that this borderline Fascist regime has already taken in just two weeks of being in office, there very well may be some consequences. The right to protest is a huge part of what makes America so great and unique. Many states have already started to pass legislation that would severely infringe the people’s right to protest. When I see major corporations take a form of protest through controversial advertisements during the most watched event of the year, I feel a little less pessimistic about the state of our nation and the direction it seems to be going.