Category Archives: Usability

How Virtual Reality Technology Will Impact Consumer Marketing

What is Virtual Reality or VR as many in the tech world refer to it as? It is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by … Continue reading

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Don’t Disconnect Just Because Someone Else’s Star Shined Brighter…

Plug In as YOU No Matter and Personalize! There is an abundance of information out on the Internet today along with the many tools and social media networks that it can all be too overwhelming and a deterrence for newbies. … Continue reading

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Landing Pages (by Chris Davey)

While I was sitting in my dorm room getting ready to watch the first game of the World Series, one of my roommates pulled up redsox.com to check for any roster changes after the ALDS. When he opened the page, … Continue reading

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Google’s New Homepage Design Made Me Think And It Tires Me Out (by Bruce D. Weinberg)

Steve Krug wrote the web usability book “Don’t Make Me Think” back in 2000. The design approach/theme is, as the book title suggests, don’t make users think!! A webpage that is easy and intuitive to use is delightful. Google’s new … Continue reading

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