Category Archives: Weinberg

On (Consequence-)Free Speech

It used to be the case that you could make a crude joke or denigrating comment among a close group of like friends and not have your intentions misconstrued or your context muddled. Never mind that your intentions were thoughtless … Continue reading

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How Virtual Reality Technology Will Impact Consumer Marketing

What is Virtual Reality or VR as many in the tech world refer to it as? It is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by … Continue reading

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The Power of a Super Bowl Ad

Introduction This year, January 27th is a special day in my life not only because it is my birthday, but also because it marks the tenth anniversary of my first American Football practice. Without football I would probably not be … Continue reading

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What is the real message behind a concept car?

I recently watched a recap of the New York auto show to see what new car models and features where going to be released by the main U.S. automakers in hopes to see what new car models where being unveiled … Continue reading

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The tsunami is coming, are you ready for it?

Huge computing advances in both hardware and software capabilities have been made in the last 5 years. From a marketing perspective we have sophisticated software technologies like customer relationship management (CRM) and voice of customer (VoC) platforms combined with a … Continue reading

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Job search = Marketing!

I had to make two phone calls the other day—both to employment candidates who weren’t getting the position. One call was to a candidate with great skills and experience—perfect for the job, really—but absolutely no enthusiasm. The other was to … Continue reading

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Social Media: Is It Enhancing Or Hindering Our Communication?

First and foremost, I firmly believe that I am an old soul. I adore all things vintage–more so styles in the 1920’s-1960’s–and I love to be romanced as I am a total hopeless romantic. I could genuinely read poetry all day, … Continue reading

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