Tag Archives: Coca-Cola

The Power of a Super Bowl Ad

Introduction This year, January 27th is a special day in my life not only because it is my birthday, but also because it marks the tenth anniversary of my first American Football practice. Without football I would probably not be … Continue reading

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Diet Coke ‘hunk’ to return in TV ad campaign (by Nitin Kumar)

Diet Coke’s recently came out and announced that their famous “hunk” commercials  are to return in a TV Advertising campaign to commemorate  the soda company’s 30th anniversary in Europe. Coca Cola initially introduced the Diet Coke “hunk” commercial campaign in 1994, when … Continue reading

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Innovate or Die (by Gretchen Guterding)

In order to be “in” with the now, one must keep up with the constant change of technology, fashion trends, social trends. etc. Marketers are no exception. In fact in my opinion (or so I thought), they’re the ones who … Continue reading

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Superstar Athletes: More Power Than We Could Ever Imagine (by Timothy Garvey)

Face of the Franchise Picture your favorite player on your favorite team. These players, whether it be Derek Jeter, Tom Brady, or LeBron James, have an incredibly powerful influence on how teams produce revenue and market their ‘product’. Fans pack … Continue reading

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Super Bowl Advertisements: Are They Really Worth The Price? (by: Lauren Kelly)

It’s almost that time of year again, football is back in action and not too far off into the distance is the Super Bowl. Some of us watch it purely for the game and then there’s the rest of us … Continue reading

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CSR: Valuing the world’s health or just a marketing ploy? (By Matthew Ryan Caraballo)

“The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed” – Anita Roddick, Founder, Body Shop The focus of social responsibility is progressively becoming a staple in business … Continue reading

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Sharing with Communities: One Can at a Time (By: Kasey Hughes)

What makes great marketing? Is it the number of ads reaching the public at one time? Is it relevancy? Is it emotional connection? Sure, but it is also much more than that. The best marketing campaigns are those that resonate … Continue reading

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