Tag Archives: Super Bowl

The Power of a Super Bowl Ad

Introduction This year, January 27th is a special day in my life not only because it is my birthday, but also because it marks the tenth anniversary of my first American Football practice. Without football I would probably not be … Continue reading

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“Dadvertising”

“Dadverstising.” Chances are if you tuned into this year’s super bowl, you’ve experienced it. This year, companies spent millions to get an opportunity to pull at people’s heartstrings rather than to make jokes in the hopes of getting viewers to … Continue reading

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The Super Bowl Elite (By Deborah Lelah)

People anticipate the Super Bowl commercials year round; they cannot wait to criticize these big companies’ commercials for better or worse. How could you not get excited about the Super Bowl commercials? These are the ‘elite’ commercials everyone is waiting … Continue reading

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Are Super Bowl commercials unfairly priced by TV networks? (By Conor LeBlanc)

With the NFL season in full swing, fans are starting to look forward to seeing their team in the season’s biggest game: the Super Bowl. With a sold out stadium, wild tailgates and parties all week leading up to the … Continue reading

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Doritos is back at it big for the Superbowl (By: Danny Rosenberg)

The past few years Doritos has done a fantastic job promoting the brand through riding on the hype of the Superbowl.  Its a perfect brand fit as everyone needs snacks for their Superbowl parties.  Doritos has awarded $1 Million to … Continue reading

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Heineken for Everyone (By: Fiona Morgan)

In a world of Tivo, On-Demand, and Netflix, commercials are somewhat things of the past. But I came across a funny one being shared on Facebook a few months ago. http://www.youtube.com/watch?v=CnUDcncZWe8 With millions of views and shares, this commercial for … Continue reading

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Is 30 seconds really worth $4 million? (by Jacqueline McManus)

“Down. Set. Hike.” The three words every football fanatic loves to hear. From September to February, thirty-two teams across the country practice day-in and day-out to make it to the championship. After all the blood, sweat, and tears, only two … Continue reading

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