Category Archives: Music

Sex, Drugs, and Marketing: Marketing Techniques of Today’s Top Artists

Posted on October 1, 2014 by emmac1694

Advertising for artists’ albums is not what is used to be. Generally when a performer is coming out with an album they release a single to put on the radio. This is followed by appearances on radio and talk shows, … Continue reading →

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Know Your Audience: “Weird Al” Yankovic Leverages Social Media to Top Billboard 200

Posted on September 30, 2014 by ralang27

A true industry veteran, “Weird Al” Yankovic released his first studio album in 1983, and has continued to create 13 more albums, to varying degrees of success. But until the release of his most recent album, Mandatory Fun (released July 15, … Continue reading →

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What Does The Marketer Say? (by Bruce D. Weinberg)

Posted on October 12, 2013 by isenbergmarketing

Last week, my daughter showed me a catchy video…this has become quite the sensation. What is your sound?

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