Tag Archives: Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst

Social Media Marketing Trends – SEM (by Victoria Liu)

Posted on October 22, 2013 by victoriaudrey

Social Media Marketing Trends – SEM by Victoria Liu For the past summer, I interned at Christie’s as a marketing assistant. So they say, an auction house targets high net-worth individuals and is itself a very high-end business. That’s why … Continue reading →

Posted in Google, Uncategorized | Tagged Google, Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst, Isenberg Marketing, Paid Search, Search Engine Marketing, SEM, Social Media Marketing, Sponsored search | Leave a comment

My K-Cup Frugal Confession (by Bruce D. Weinberg)

Posted on October 15, 2013 by isenbergmarketing

Me: Hi, my name is Bruce and I am frugal. Others: Hello Bruce! I’ll just come out and say it: I reuse my k-cups. After my tea is poured, I remove my k-cup from the Keurig machine — you do remove … Continue reading →

Posted in Consumer Experiences, Frugal, Uncategorized, Weinberg | Tagged Brad R. Tuttle, Coffee, Dunkin' Donuts, Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst, K-Cup, Keurig, Peets, Starbucks, Tea, Weinberg | Leave a comment

Google’s New Homepage Design Made Me Think And It Tires Me Out (by Bruce D. Weinberg)

Posted on October 14, 2013 by isenbergmarketing

Steve Krug wrote the web usability book “Don’t Make Me Think” back in 2000. The design approach/theme is, as the book title suggests, don’t make users think!! A webpage that is easy and intuitive to use is delightful. Google’s new … Continue reading →

Posted in Consumer Experiences, Google, Homepage, Uncategorized, Usability, Website Design, Weinberg | Tagged Bing, Design, Google, Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst, Isenberg Marketing, Search, Search Engines, Steve Krug, Weinberg | Leave a comment

What Does The Marketer Say? (by Bruce D. Weinberg)

Posted on October 12, 2013 by isenbergmarketing

Last week, my daughter showed me a catchy video…this has become quite the sensation. What is your sound?

Posted in Music | Tagged Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst, Weinberg | Leave a comment

Content Content Content (by Bruce D. Weinberg)

Posted on October 9, 2013 by isenbergmarketing

And so we begin, at the beginning…. During the Fall Semester of 2013, the students and faculty of Isenberg UMass Amherst’s Fundamentals of Marketing course (MK 301) shall collaborate on creating content for this blog. Each student will write an “honest … Continue reading →

Posted in Content, Instructions, Weinberg | Tagged Isenberg Fundamentals Of Marketing 301 Easwar Iyer Bruce D Weinberg University of Massachusetts Amherst | Leave a comment